Travelers Insurance wants to know Who Cares?

After years of product advertising, Travelers Insurance wanted to say something. Something bold, something that pushed against the tide of goofy insurance advertising. Something that reminded people that remarkable things happen when people care.

PS: Ask me about the spot that never aired.

After launching their manifesto video, we created additional content inspired by true Travelers’ stories. We showcased their culture of care and helped solidify that Travelers is the insurance brand that puts care at the heat of everything they do.